Beyond the Labels
In today's business landscape, "sustainability" has become a buzzword that companies use to signal their commitment to environmental and social responsibility. But at My Azli Fresh, sustainability isn't a marketing strategy — it's the foundation of our entire business model.
The Real Cost of Unsustainable Practices
Having spent over a decade in the seafood export industry, I've seen firsthand the environmental and social costs of unsustainable sourcing practices. Overfishing, poor working conditions, and lack of transparency in supply chains aren't just ethical issues — they're business risks that ultimately harm both producers and consumers.
Our Sustainable Sourcing Framework
When we built My Azli Fresh, we developed a sourcing framework based on three pillars:
1. Environmental Responsibility
We work directly with fishing communities that use sustainable practices. This means respecting fishing seasons, avoiding overfished species, and supporting methods that minimize bycatch and habitat damage.
2. Fair Trade Practices
We ensure that everyone in our supply chain is paid fairly for their work. This includes fishers, processors, delivery partners, and everyone in between. Fair wages aren't just ethical — they ensure quality and consistency.
3. Community Development
Our "Work & Explore" initiative is designed to empower workers and migrants through education and skill development. We believe that sustainable business includes investing in the communities that make our work possible.
Measuring Impact
True sustainability requires measurement and transparency. We track metrics like:
- Percentage of sustainably sourced seafood
- Waste reduction in our operations
- Community investment and education programs
- Carbon footprint of our delivery network
The Business Case for Sustainability
What we've learned is that sustainability isn't just good for the planet — it's good for business. Customers increasingly demand transparency and ethical practices. Partners prefer working with companies that share their values. And employees are more engaged when they know their work has positive impact.
Looking Forward
As we expand across India and the GCC, sustainability remains at the core of our strategy. We're exploring new technologies like blockchain for supply chain transparency, renewable energy for our operations, and innovative packaging solutions that reduce waste.
Sustainability isn't a destination — it's a journey of continuous improvement. And we're committed to walking this path, one transparent, ethical decision at a time.