The Beginning: Understanding the Problem
When I first started exploring the fresh food delivery space, I wasn't thinking about building a company. I was thinking about solving a problem that I and countless others faced every day: the disconnect between the quality of fresh food available for export and what was accessible to local consumers.
Listening to Customer Stories
Over months of conversations with home cooks, restaurant owners, and families across Mumbai, I began to notice patterns. People wanted fresh seafood, but they didn't trust what was available in local markets. They were concerned about quality, hygiene, and transparency in the supply chain.
The Innovation Moment
The breakthrough came when I realized that the solution wasn't just about logistics — it was about fundamentally rethinking how fresh food reaches consumers. Instead of focusing on frozen inventory, we could build a system that prepares food after the order is placed, maintaining peak freshness.
Building the Solution
My Azli Fresh was born from these insights. We built our entire operation around three core principles that emerged from customer feedback:
- Fresh preparation after order placement
- Complete transparency in sourcing and processing
- Customization to meet individual needs
Lessons Learned
The biggest lesson has been that the best products come from truly understanding customer pain points, not from assuming what customers want. Every feature, every process, every decision at My Azli Fresh traces back to a specific customer need we identified through listening.