In today's digital age, most startup stories begin in a boardroom, sketched out on a whiteboard, or hidden within lines of code for a new app. Our story is different. It didn't begin with a business plan; it began by the sea.
For years, our team was immersed in the seafood export industry. We spent our mornings at the harbor, watching the fishing boats return with the day's freshest catches. We saw baskets filled with beautiful, pristine varieties of fish—the kind of premium quality that commands high prices in international markets. However, as we watched these shipments get packed and sent abroad, we realized a quiet irony: the finest products from our own shores were rarely reaching our own homes. The local market often received what was left behind, while the premium catch traveled thousands of miles away.
Bridging the Gap: A Taste of Quality
That realization stayed with us, eventually sparking a desire to bridge the gap between the export docks and the local dining table. We started small, testing this idea within our own circle. During family events and village gatherings, we began serving these export-quality seafood varieties—fish that were previously inaccessible to the average local consumer. The reaction was immediate and overwhelming. Guests were amazed by the difference in texture and taste. Many admitted it was the first time they had ever tasted fish of that caliber, or even known that such varieties existed in our waters. Soon, word spread. Families began ordering directly from us. We even received calls from people living abroad, thanking us for giving their parents and loved ones in India access to safe, truly fresh seafood. It became clear that we weren't just selling fish; we were solving a problem of access and trust.
The Birth of a Mission
Those early experiences solidified a core belief that drives us today: everyone deserves the same quality we once reserved for export. That belief became the foundation of My Azli Fresh. But we knew that to build something lasting, we couldn't just rush into the market. We needed to understand the customer first. We launched our operations in Bangalore, starting not with a massive tech rollout, but with a small physical store. This was a deliberate choice. We didn't want to scale quickly; we wanted to learn deeply. For two years, that store served as our classroom. We listened to customers, learned their pain points, and understood what freshness, trust, and convenience truly meant to households in the city.
From Conversation to Commerce
Those two years of face-to-face conversations shaped our transition into the digital space. Today, My Azli Fresh stands as one of Bangalore's growing Q-commerce platforms for fresh seafood and meat delivery. While the technology has changed and our reach has expanded, our heart remains the same. We are still driven by that original mission: to bring the freshness of the ocean straight to your home, without compromise. From the early mornings on the seashore to the kitchens of Bangalore, that is our journey. It is a story not of algorithms, but of bringing the best of the sea to the people who appreciate it most.